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人人書 > 雜誌 > YouTube takes on cable with new TV service

YouTube takes on cable with new TV service

時間:2024-10-29 10:09:13

From:BBC

http://www.bbc/news/technology-391240921March2017

By:DaveLee(NorthAmericatechnologyreporter)

YouTubehaslauncheda$35-a-monthTVsubscriptionservicethatwillrivalUScablenetworks.

TheliveTVservicewillcarrymorethan40channels,includingsomeofthecountry'sbiggestnetworksincludingABC,CBS,Fox,NBCandESPN.

Theservicewillalsoincludea"cloudDVR"thatwillletusersrecordandstoreprogramming.

OneanalysttoldtheBBCthatYouTubeposedarealthreattotraditionalcablecompanies.

"YouTubeisalreadyanextremelywellestablishedvideobrand,anditsappsarevirtuallyeverywhere,"saidPaulVernaofeMarketer.

'FortheYouTubegeneration'

TheannouncementwasmadeatYouTube'sLA-basedstudio,whereitgivesfreeaccesstothenetwork'sbiggeststarstocreateoriginalcontent.

Thatmaterialwillbepartofthepackage,butthemaindraw,andthedetailmostlikelytomakecablecompaniesnervous,istheinclusionoftopchannels-includingthoseshowinglivesport.

"It'sliveTVdesignedfortheYouTubegeneration,"wroteChristianOestlien,productmanagementdirectorforYouTube.

"Thosewhowanttowatchwhattheywant,whentheywant,howtheywant,withoutcommitments."

TheservicewilllaunchlaterthisspringinitsownstandaloneapplicationonsmartTVsaswellasmobiledevices.Onenotabledrawback,however,willbetheabsenceofmajorchannelssuchasHBO,CNNandAMC,homeoftheWalkingDeadseries.

TherewerenoplansforasimilarserviceoutsidetheUS.

Stabilitychallenge

YouTubehasalsobeenslowtogetinvolvedintheincreasinglycrowdedmarket.Therearealreadyotherstreamingcableservicesofferingso-called"skinnybundles"ofafewmainchannelsatacheapercostcomparedtoatraditionalcableTVpackage.

Mostnotably,DirectTV-ownedbyAT&T-offersmorethan120channelsovertheinternet,butitscost-$70permonth-isconsiderablyhigher.

DirectTVhasalsocomeinforfiercecriticismoverstability.Atthebeginningofthismonth,theservicewentdownatperhapstheworstmomentimaginable-viewersmissedtheendoftheSuperBowl,andperhapsthemostdramaticmomentinUSsportsinrecentmemory.

Google'svastinfrastructureandexpertisecouldgivethemanedge,predictedeMarketer'sMrVerna.

"YouTubehasthetechnicalknowhowandinfrastructurebutit'sneveragiventhatthingswillgoright.It'snotjustaboutdeliveringthetechnologyatscale.

"It'sabouttheuserinterface-andthat'ssomethingYouTubehasneverbeenparticularlygoodat."
   

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