WangNing,visitorattheIntangibleCulturalHeritageExperienceCenter
VisitorsexperiencepapermakingUNESCOnotedthatinthecontextofexcessivemarketing,artisanstendtofocusontheelementsmostfavoredbythemarketandneglectotheraspectsoftheirheritage,whoseculturalvalueisequallyimportant.
Wellawareofthisrisk,YongxinHuayunistakingconcretestepstopreventtheartisticcreationprocessfromfallingentirelyundertheinfluenceofmarkettrends.
鈥淭hemastersonlyfocusoncreatingtheirartworks,andwetakeresponsibilityfordisseminatingtheinformationandsellingthemonouronlineplatform.Thisway,weensurethatthecreativeprocessisnotinfluencedbythemarket,andthemasterscandevotealltheirenergytotheircreation,鈥滾uotoldChinAfrica.
Moreover,ratherthanfocusingonsolelysellingtheartworks,theexperiencecenteremployeesaretrainedtomaximizethevisitors鈥檈xperience.鈥淚t鈥檚importanttoshowvisitorsnotjusttheproducts,butalsotomakethemunderstandthestoriesbehindtheartworks,鈥漵aidChiHongge,astaffmemberattheexperiencecenter.
OncetheQianmenneighborhoodisfullyestablished,YongxinHuayunplanstobuildadozensimilarexperiencecentersoverthenextdecade,extendingitsoperationstootherplacesofChina,andallthewaytoParisandAustralia.
Delightedbythisperspective,Yaohopestheprojectcannowunfoldmorequickly.鈥淭hemoremastersjointheproject,thelargertheQianmenculturaldistrictwillbecome.Then,thecycleofcreation,transmission,protectionandsalewillbesustainableinthelongterm,鈥漵hesaid.
Forthemoment,shecontinuestodowhatshedoesbest-sharingwiththeyoungergenerationherpassionforSuzhouembroidery,motivatedbythefactthatherbeautifulcreationswillsoonbeaccessibletoenthusiastsallovertheworld.
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