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人人書 > 雜誌 > The Post-90s Generation Poising to Take the Center Stage

The Post-90s Generation Poising to Take the Center Stage

時間:2024-10-25 04:51:58

China’sleadingvideobroadcastingandstreamingportal,Bilibili,isoneofthemostpopularwebsitesamongthepost-90scrowd.Thepost-90sgenerationgrewupinaperiodwhenChinasawrapideconomicgrowthunderscoredbyrampantglobalization.Thoseyoungpeople,withtheirenthusiasm,openness,andfreedom,haveinjectednewenergyandexertedasubtleinfluenceontheChinesesociety,whichinturnopensupinfinitepossibilitiesforthemselvesandthefutureofChina.

THEfunctionofyoungpeopleinsocietyisthesameasthatofnewcellsinthehumanbody,”wroteChenDuxiuinanarticleforTheNewYouthmagazinewhichhefoundedin1915.

Theyear2018hasseentheyoungestpost-90sgenerationgrowupfromateenagertoanadult.Thepopulationofthosewhowerebornbetween1990and1999hasreached190millioninChina.Theyarenicknamed“newpeople”andhavereceivednumerouscommentsandcriticismfortheirindividualisticbehavior.Nowtheyaretakingthestageandbeginningtoshapethecountry.OlympicmedalistFuYuanhuiattendstheFINAWorldAquaticsGalaonDecember2,2017inSanya,SouthChina’sHainanProvince.

IndividualismandDiversification

Thecommonkeywordaboutthepost-90sgenerationisindividualism,butthereisnoreasonforthemnottobeindividualistic.TheygrewupintheperiodduringwhichChinasawpeaceandprosperity.Theirparentsmostlyreceivedpropereducationandtheyhaveonlyknownastableandaffluentlife.TheyarealsothefirstgenerationthathasgrownupwiththeInternet.

Thepost-1980shavebeennicknamedas“littleemperors”beingthefirstgenerationoftheonechildpolicy.Theoldergenerationhasexpressedtheirconcernoverthepost-80s.Thepost90s,wholiketouseMartianlanguage(akindofbrain-damagedonlineinformallanguagethatisessentiallystandardMandarinwrittenmixedwithothersignssuchasotherforeignlanguagesandemotionicons),haveexaggeratedhairstyles,andpouttheirlipswhentakingphotos,havebeennicknamedasa“collapsedgeneration.”

“Thepost-90sareoftencomparedwiththepost-80s.TheysharesomesimilaritiesastheybothhavegrownupinthemostopenandprosperousperiodofChina’shistoryandtheybothliveinaneraofInternet.Theyarealsotheonlychildoftheirfamilies.Mostofthemarewell-educated,sotheyaremoreknowledgeableandexperienced,withbroadenedviews.Theyenjoybetterlivingstandardsandhavericherinternationalexperiencethanthepreviousgenerations.However,thetwogenerationsalsosharesimilarweaknesses.Forexample,theyareill-preparedfordifficultiesandtheyneedtoimprovetheirinterpersonalcommunicationskills,”saidZhangYiwu,professorofPekingUniversity’sChineseDepartment.

ProfessorZhangpointedoutthetwogroupshavedifferentbackgrounds.Thepost-80sgrewupintheinitialperiodofthereformandopening-up,whentheChinesepeoplewerejustbecomingabletomeettheirbasicneedssuchasclothingandfood.Atthattime,theyhadlimitationintermsoflivingstandardsandperspective.Incomparison,thepost-90sgrewupinaperiodwhenChinaseesthefastesteconomicgrowthandchanges.

Somepeoplejokedthatthepost-80shateworkingovertime,whilethepost90sdon’twanttoworkatall.Themoreappropriatewaytointerpretthisisthatmostpost-90sarenotwillingtofollowtheinstructions.Accordingtoasurveyonthepost-90sbyAnalysys,aChineseInternetdataanalysisproductsandservicesprovider,about11.7percentofthepost-80swillprioritizetheirinterestswhenchoosingajob,whiletheproportionis21.3percentforthepost-90s.

Astableandaffluentenvironmentwherethepost-90sgrewuphasenabledthemtopursuetheirneedsandinterests.Comparedwiththepreviousgenerations,theyexpectmorediversifiedprofessionsandcareers.

Theprevalenceofunique,self-definedandmultiplesimultaneouscareerchoicesisproof.Youngpeoplenolongerwanttoengageinonlyoneprofession.“Iamawhitecollar/gymtrainer/travelwriter/photographer/Taobaoshopowner.”“Iamanaccountant/florist/onlinefictionwriter.”Theyenjoymultipleprofessions.AsurveytargetingChineseyoungpeopleagedfrom18-to25-year-oldshowsthatabout82.6percentofthemwanttohavevariedcareers.

FanShizhong,whowasbornin1992,hasapassionforcreativedesign,especiallydesignsforpracticaluse.Hespenttwoyearstoworkwithfirementodevelopa“lifeslide.”

Hisdesignencompassesslide,crane,andrescueladder.Therescueslidesaredividedintothreesections.Peoplebeingrescuedcanslipdownfromthehighrisebuilding,justlikeplayingslide.Abufferareabetweentwosectionscaneffectivelyslowdowntherateofdecline.Itisalsodesignedforguidersandpersonswhocangivesomehelp.Aviationgradeinsulationcoatingusedonthesurfaceoftheslidecanresisthightemperaturesoffire;ventilationdeviceonthetopcanprotectpeoplefromsmoke.Thetopofthedevicecanalsobreakwindowsandextendintotheroom.

ThedesignhaswonFanaseriesofawards,includingtheRedDotDesignAward,IFDesignAward,A’DesignAward,GoldenPinDesignAward,andLITE-ONAward.FanhimselfwasincludedintothelistofChina’sTop30MostPromisingDesignersbyForbesin2015.Heisnotonlytheyoungestbutalsothesolestudentincludedintothelist.

AlthoughnoteveryonecanachievefameasFanhas,mostpost-90sareexploringtheirpersonalvaluesduringthework.

GuoYi,whowasbornin1992,isaninternatahospital.Hesaidheismaturingandlearningwhenhetookthenightshiftandovercamethefatigue,whenhesawapatientpassawayinanICU(intensivecareunit),andmanagedtorefusethepresentsfromfamilymembersofhispatients.

GlobalPerspectiveandPatriotism

Thepost-90sgenerationenjoysadvantagesinaccesstoinformation.WithaccesstotheInternet,theykeepthemselvesabreastwiththelatestdevelopmentsaroundtheglobe,absorbingglobalculturalresourcesbywatchingAmericanTVseriesortakingHarvardcoursesonline.Therefore,theirviewshavebeenbroadened,enablingthemtohaveaglobalperspective.

Comparedwiththepreviousgenerations,thepost-90senjoymoreopportunitiestogoabroad.In2009,theyearwhenthosewhowerebornin1990finishedtheirentranceexaminationtouniversity,thepost-90swhowenttostudyabroadontheirownexpensesaccountedfor60to70percentofthetotalnumberofstudentsthatwenttostudyabroadduringthesummervacation.Thepost-90senjoyoverseasexperiencesandcross-culturalcommunication.TheybelieveChinaandWesterncountriesareequalandtheyseldomthinkWesterncountriesaresuperiortoChina.

AccordingtoareportonInternetbasedpublicopinionin2016releasedbyPeople’sDailyOnline,thepost-90sareconfidentwiththeChineseculture.Theyhaveenjoyedthebenefitsbroughtalongwiththereformandopening-up,andtheyhavewitnessedhowthecountryhasbecomestrongerandmoreprosperous,sotheyhighlybelieveinthenationaldevelopmentmodelandcourse.DengXiquan,directoroftheChinaYouthandChildrenResearchCenter’sYouthResearchInstitute,saidthepost90sarepatrioticastheyareconfidentwiththeircountry.

AccordingtoasurveyconductedbyHorizonResearchConsultancyGrouponthepost-90s,about79percentofintervieweesthinkChinaisastrongcountry;93percentfeelproudtobeaChinese;81percentsaidtheypreferlivinginChinathanothercountries.

MostintervieweesadmitthatChinastilllagsbehinddevelopedcountriesintermsofenvironmentalprotection,wealthgap,foodsafety,andsocialsecurity.However,theybelieveChinaisabletosolvethoseproblems.TheygenerallyopposeprejudicebysomecountriesagainstChinaastheybelievemanysimilarproblemsalsoexistinforeigncountries.

“Whenmanagingthewebsite,oneofthebiggestimpressionsthattheyounggenerationhasgivenmeisthatthosepost-90sareverypatriotic.Theylivedagoodlife,theyarewell-educatedandsincerelythinktheyliveinagoodcountryandloveourcountrydearly,”saidChenRuiinapublicspeech.ChenischairmanofChina’sleadingvideobroadcastingportalBilibili,oneofthemostpopularwebsitesamongthepost-90s.

InJune,2016,aChinesehip-hopgroupChengduRevolution(alsonamedasCDRev)composedoffourpost-90sreleasedarapvideoThisIsChina,inabidtoshowforeignersatrueChina.

Thevideonevershiesawayfromthecountry’sproblemssuchaspollutions,foodanddrugsafety,andcorruptpoliticians.Fromthepointofviewofthesingers,whogrewupinsouthwestofthecountry,“Highergrowthrateisalwaysaccompaniedbypain.”Intheendofthevideo,thoseyoungsingersexpressedtheirattitudebysinging“Althoughthecountrydoeshavetheseter-riblethingstodealwith,wehavemadeprogress.”

Thisvideocreatedbuzzonbothforeignanddomesticmedia.WangZixin,leaderofCDRev,said:“Nomatterhowforeignmediacommentonourvideo,atleastwehaveshowntheworldhowChineseyoungpeoplearefirmlybelievinginourcountry.”

FromZhangYiwu’spointofview,althoughthepost-90ssometimesfeelunsatisfiedaboutthecurrentChinesesocietyandtheydemandmore,theyseldomgotoextremes.Theyexpecthappinessandsocialdevelopment.Theyareconfidentwiththecurrentdevelopmentastheyalreadyenjoyedcomfortablelives,aswellasrichexperiencesandculture.

“Thecurrentstatusofthepost-90sshowsthatamoreopensocietywhichisamidafastdevelopmentphasewillensurethatyoungpeoplewillbeabletointegrateintomainstreamsociety,withdiversificationandindividualismexistingintheoverallharmony,”saidProfessorZhang.NineoutofthetotalstaffmembersattheHuangtujingStation,asmallrailwaystationintheborderareabetweenHunanProvinceandGuangxiZhuangAutonomousRegion,areofthepost-90sgeneration.

NewMinds,NewLifestyles

Thepost-90sgenerationisprobablythefirstgenerationthatdoesn’tfeelanxiousabouthowtoowntheirownproperty.The2017SocialBlueBookpublishedbyChineseSocialSciencesAcademicPressshowedthatthepost90sgraduatesvaluethequalityofliferatherthanowningtheirownapartments.Theyarelikelytobecomeagenerationthatwillnotbeeagertobuyahome,asonlyover30percentofthemsaidtheyarewillingtobuytheirownapartmentsatthesacrificeoflifequality.

Duringthe2016RioOlympics,ChineseathleteFuYuanhuibecameanovernightsocialmediastarwithherexaggeratedfacialexpressionsandenthusiasticstyleininterviews.Fuwasborninthe1990s.Afterherteamnarrowlymissedwinningamedalinthe4x100-metermedleyrelay,shesaidintheinterview:“Idon’tthinkIperformedverywelltoday.It’salsobecausemyperiodcameyesterday,soIfeltparticularlytired.”SomeWest-ernmediasuchasTheNewYorkTimesandtheBBCcommentedthatFu’sfeministcommentshaveraisedawarenessandshatteredbarrierinthisregard.

Intheendof2017,Reutersinterviewedadozenpost-90sinBeijing,Shanghai,Chengdu,andWuhananditreachedtheconclusionthatthoseyoungpeopleareoptimistic,openminded,pragmatic,ambitious,confident,andhappy.

OnJuly14,2012,YangFanbeganhisjourneyaroundtheworldbyridingamotorcycle,searchingforother“him”whowasalsobornonOctober5,1990.Yangdecidedtoexploretheirdifferentculturalbackgrounds,lives,andstories.Aftertwoandhalfayears,travellingasfaras13,000kilometers,Yangfinallyfoundatotalof23peoplewhosharethesamebirthdaywithhim,includinganorphanwhoisafanforheavymetal,abartenderfromMoscow,andarebelliousgirlwhoenjoyswritingpoems.ThosestoriesrecordedbyYangalsoreflecthisownobservationandthoughtabouttheworld.

Yangdroppedoutofschoolattheageof13withthesupportfromhisparentsanddevotedhimselftothepursuitofart.Althoughhislifetrackisunusual,droppingoutofschoolisacceptableintheChinesesocietytoday.However,HanHan,oneofChina’sbestsellingauthors,borninthe1980s,oncetriggeredheateddebateacrossthesocietybecausehedroppedoutofschoolinhisteenage.

TheChinesepost-90sgenerationdefiessimplisticlabelsanddefinitions.Theyareindividualisticandtheywanttolivetheirownlives.Astheygrowupandbecomemature,theyarebecomingthemostdynamicgroupthatisshapingtheChinesesociety.

WANGKUANisaveteranofthemediaindustry.
   

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